The Letual company has opened its fifth beauty space in the UAE — a store in the capital of the Emirates, Abu Dhabi . It appeared in one of the city's top shopping centers, Abu Dhabi Mall. The company's investments are estimated at $5 million (~18 million dirhams).
Source: "L'Etoile"
The area of the new Letoile store in the capital of the UAE is 1,024 sq. m. The preliminary average bill is estimated at 82 dollars (~300 dirhams). The annual turnover, according to the company's plans, will be 8 million dollars (~30 million dirhams).
The new Letoile in Abu Dhabi offers around 23,000 SKUs from 486 brands: Chanel, Dolce&Gabbana, Eisenberg, Philipp Plein and others. Perfumes have become one of the top categories, with 238 brands, 96 of which are niche (Montale, Amorino, Arabian Oud, Boucheron and others).
Abu Dhabi Mall is considered one of the capital's top shopping centers – on average, 40 thousand people visit it every day. Inside, there are more than 200 stores of local and international brands: Carolina Herrera, Jashanmal, Grand Stores, Zara, H&M, The One and others.
Letual first entered the Middle East market at the end of 2023. The start was Dolce Milk and Letoile in Qatar. And already this summer, the company has firmly established itself in the United Arab Emirates with two Letoile beauty spaces in Sharjah (City Centre Al Zahia, Sahara Centre), Dubai, Ras al-Khaimah and Abu Dhabi.
The geography of the beauty retailer Letual’s presence today includes six countries: Russia, Kazakhstan, Uzbekistan, Belarus, Qatar and the UAE.
Letual opens store in Ras Al Khaimah , investing $5 million
L'Etoile: Demand for sporting goods in stores has grown 1.6 times in a year