DIY chain Leroy Merlin in Russia has decided to rebrand: the company will change its name to Lemana Pro, the first stores will be updated by the end of 2024.
In March 2023, the French company Adeo, which owns the Leroy Merlin brand, announced its intention to transfer management of the company in the Russian Federation to local management. The transfer of operational control took place in 2023. Now the current management has decided to change the trademark on the Russian market.
The first stores under the new sign will open before the end of 2024. The complete rebranding will be completed in 2025.
The rebranding includes replacing store signs, vehicles, employee uniforms and other elements of the new corporate style. The design of the website and application of the hypermarket chain will be updated in the near future. The updated logo features graphite and yellow tones and includes a stylized image of a house.
