In the first six months, compared to the same period last year, sales of sporting goods in Lenta Pro increased by more than 61%. Demand for the category of sports goods grew most in the south of the country – by 125%, in the Urals – almost twice and one and a half times in the central regions.
Photo: Krykova O./Retail.ru
In addition, in Lenta Pro, demand for garden products increased by 40%. The largest increase was recorded in the North-West of the country – more than 80%; sales in the Urals and South increased by a quarter.
“We are constantly developing our offer to make it more comprehensive, including increasing the range of non-food products ,” said Maria Shalina, director of B2B Lenta Pro.
"Lenta Pro" is a direction for working with legal entities of the Lenta company. Customers of the service can choose from 35 thousand items of goods: from food and household chemicals to garden products.
Lenta Pro expanded its delivery area to 10 cities and towns in the Krasnodar Territory
The number of business clients of the Lenta PRO program increased by 10%