
Lenta has expanded the range of Russian-made wines in 14 hypermarkets in the south of the country: in Vladikavkaz, Volgograd, Volzhsky, Krasnodar, Novorossiysk, Rostov-on-Don and Taganrog.
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As the chain's press service reported, last year in stores in these cities, domestic wines accounted for more than five percent of category sales. Today, more than 70 items from 19 manufacturers operating in the Don, Kuban and Crimea are presented on the shelves. These are products of famous and new wineries.
To provide additional support to Russian winemakers, the company has implemented a separate display of wines from the South of Russia. Products are placed according to region of origin. The displays in stores were illuminated with colorful designs.
Lenta opened its fifth hypermarket in Samara