Ruslan Khakalo, director of work with regional suppliers, spoke about the project to localize the production of DIY goods, which Lemana PRO (formerly Leroy Merlin) has been implementing together with suppliers for more than a year, at the retailer’s partner conference.
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According to Ruslan Khakalo, there are many categories of goods that have never been produced in Russia. The least localized category is “Lighting” – only 19% of Russian manufacturers present their products in this category. Second and third places are occupied by “Tools” and “Hardware”, respectively.
The Lemana PRO company has been implementing a project for more than a year aimed at import substitution of production in 45 DIY product categories. Among them are power tools, garden equipment, LED lighting, kitchens, plumbing, construction chemicals and much more. Together with partners, the retailer plans to launch new lines and workshops for the production in Russia of goods that were previously represented mainly by imported analogues. At the moment, 14 categories have already been launched, 3 more are ready for launch, 27 are in the active stage of development. And if today the network’s procurement volume within the framework of the import substitution project is 12.75 billion rubles, then by 2026 this budget should increase to 22 billion rubles, the number of suppliers of goods within the framework of import substitution will increase from 44 to 64.
Currently, the share of domestic goods on the shelves of Leman PRO stores is 72%, but in three years this figure will increase to 76%.
As part of the project for import substitution and localization of production of DIY goods, Lemana PRO also provides assistance to its suppliers and partners in interaction with state and regional authorities, relevant departments and development institutions to obtain government support measures.
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Retail.ru
