The company "Lemana PRO", formerly known as "Leroy Merlin", reported that its turnover under its private labels (PL) in Russia reached 160 billion rubles per year. Over the next three years, the company plans to double this figure, focusing its efforts on supporting local producers. This was reported by the director of private label development projects Olga Abramova.
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The share of private labels in the chain's turnover has reached 21%, and the goal for the coming years is to increase it to 40%. Today, Leman PRO's assortment includes 14,000 private label products, which are present in every second customer receipt. Currently, more than 60% of such products are manufactured in Russia. At the same time, imported products will continue to be present in the assortment, since not all items can be manufactured in our country.
According to Abramova, more than 300 Russian companies are already suppliers and manufacturers of private label goods. She also said that as part of the rebranding, the chain will update its own trademarks.
Over the next year, Lemana PRO will be switching to new local brands registered in Russia. This process will require significant effort and time, as it will cover many projects and involve a large number of specialists. All private label products currently available in the Lemana PRO range will be repackaged under new brands during 2025.
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