The flavor is a combination of chia, flax and sesame seeds, which are sprinkled on crackers. The product is fully vegan. However
In addition to crackers, consumers will also find bagels with Provencal herbs and breadsticks full of grains in the offer. Previously known as Wypiekarnia snacks, they change their packaging and join the Dobry Chrup subrange, while increasing their weight to 100 g. These products are made with sourdough.
The Lajkonik brand is implementing a broad marketing campaign, including on television, in cinema, digital and outdoor communication channels, in stores, as well as social media and influencer marketing activities. Dobry Chrup snacks are already available on store shelves, and their weight is 100 g.
The growth in popularity of snacks was largely influenced by Generation Z, i.e. people born between 1997 and 2010. One of the characteristics of this generation is a great curiosity about the world. Zoomers are keen to travel and are open to new things, including world cuisines. Analyzing these trends, the Lajkonik brand has also prepared new flavors of Mini Crackers – Chakalaka and Smakorini, which were introduced to the offer at the beginning of the year.
