Analysts at the Letual chain note a 60% increase in demand for sporting goods. According to the company, 5,000 units of the category were sold in January-July 2023, and 8,000 in the same period in 2024.
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Today, the network offers 1,130 SKUs of sporting goods from 55 brands. Most often, customers pay attention to sports equipment. For example, more than 2,000 items were sold in January-July 2023 (17% of total sales of sporting goods), and in 2024 – already more than 3,000 (22% of total sales of sporting goods). Among exercise machines, there is an increase in sales of 200 items per year: 600 (7% of total sales in the category) in January-July 2023 and 800 (10% of total sales in the category) in January-July 2024.
Last year's hits were mini exercise bikes for rehabilitation of arms and legs. As experts note, the chain's customers increasingly purchase sports goods on the website or through a mobile application. Thus, the share of online purchases in January-July last year was 57%, in 2024 this figure is already 64%.
