The Kroshka Kartoshka cafe chain will launch a food truck along the streets of Moscow. The departure will take place on July 27-28. With the help of a food truck, the company plans to diversify the customer experience and learn more about the preferences of Muscovites in street food.
Source: "Kroshka Potato"
An updated black food truck with neon lighting will operate in the Central Administrative District. Passers-by will be treated to the chain's popular dishes for free. The food truck will travel along Prechistenskaya Embankment, the vicinity of the Patriarch's Ponds, the Garden Ring and end the route near the Central Market.
“Now there is a trend towards mobile retail, and the launch of a food truck is an excellent opportunity to diversify the customer experience and attract the attention of a new audience. By the way, we experimented with a food truck before. For example, we stood up with him at VK Fest,” said Maximilian Malikov, brand director of Kroshka Kartoshka .
“Kroshka Potato” plans to continue using the updated food truck at events in Moscow and the Moscow region. The cafe chain will sell signature dishes and drinks through it.
Self-service kiosks will appear in the Kroshka Kartoshka cafe chain
“Kroshka Potato” increased profits by 15% and plans to open 20 outlets
