The cooperation between Legia Warsaw and Królewski has become a permanent part of the Warsaw football landscape. This year, the most popular beer in Warsaw and the best football club in the capital are celebrating twenty years of partnership. On this occasion, a limited collection of packaging with images of players from the best Warsaw club has once again appeared on the market.
As part of the "Royal Team" campaign, stores will feature bottles and cans with the silhouettes of nine Legia players: Kacper Tobiasz, Artur Jędrzejczyk, Bartosz Kapustka, Rafał Augustyniak, Patryk Kun, Tomas Pekhart, Paweł Wszołek, Juergen Elitim and Marc Gual. The limited edition packaging is available in selected stores in the Mazovian province from the second half of July.
– We are back with the "Królewska Drużyna" project, in which we present profiles of Legia players on the Królewski packaging – says Łukasz Dąbrowski, project manager. – This year we have expanded our activities even further, adding images of other players and including bottles in the campaign. We are also focusing on presenting individual images of players. Thanks to this, Warsaw residents will have a chance to get to know the players of the best club in the capital better – adds Dąbrowski.
– Together with the club's 20-year sponsor, the Królewskie brand, we are continuing this special project, the first edition of which was positively received by our community. We really like this model of cooperation and product creation, which assumes above-standard solutions, greater identification with the club and promotion of footballers. We are constantly expanding the possibilities and range of reaching our fans – says Aleksandra Kalinowska from Legia.
The limited edition packaging will receive strong point-of-sale support.
The cans and bottle labels were designed by Global Shopper Marketing.
