On July 31, 2024, the first restaurant under the Rostic's brand began operating in Rostov-on-Don . The establishment opened on Mikhail Nagibin Avenue.
Source: Rostic's
In total, there are 17 restaurants in the Rostov region: in addition to Rostov-on-Don, they operate in Kamensk-Shakhtinsky, Novocherkassk, Bataysk, Taganrog, Aksai and the village of Verkhnetemernitsky. All locations will change their name to Rostic's by the end of August 2024.
The menu concept at Rostic's will remain the same. The brand has also maintained cooperation with its product suppliers.
Currently, the Russian chain has more than 1,170 restaurants in 74 regions of Russia. In addition to Rostov-on-Don, about 1,000 establishments have already switched to the Rostic's brand.
The chain recently celebrated its first year of operation under the new name. Rebranding began in 2023, when the Russian company Smart Service bought the local business of the American Yum! Brands, which owns the KFC brand.
Menus at Rostic's and KFC restaurants have been translated into five new languages
Rostic's chain plans to complete rebranding in Siberia by summer
