JUMI JUMI is a new brand of drinks on the market, available in the following flavors: strawberry, pineapple, lychee, mango, banana, coconut, melon, orange, peach, with the addition of Nata de Coco, a delicacy in the form of cubes with a gel-like, elastic consistency, produced in coconut water fermentation process. Nata de Coco is a traditional Filipino dessert called coconut jelly.
The main goal of Media People and Performance Media's activities will be to build brand awareness in the target group, which consists of people from the Zet and Alfa generation, aged 13-17. The communication strategy assumes the brand's presence on social media such as Facebook, Instagram and TikTok, with the greatest emphasis on TikTok. An important element of the campaign is cooperation with influencers. Advertising activities will use formats such as video, programmatic, display and rich media. The first version of the campaign with the slogan "You feel like you're chewing" has just started and aims to attract the attention of young recipients.
