
On January 16 January the network of supermarkets Silpo opened a new store in Kiev in the concept “World of Mir Mir Zazzerkalya” at address: g. Kiev, Olesya Berdnika street, 1 G. Space new store formed in style avant-garde: a ringed labyrinth with decorative passages and niches invites guests to explore the magic of reflections and discover new boundaries of imagination.
The new Silpo will feature the work of photographer Marta Syrko, created specifically for this project. Her images decorate the walls of the store and add a multi-layered space through the play of light, reflections and shapes. In her work Martha used mirrors, water and ice, to create unique visual effects.
“The looking glass in this project has become a metaphor for another world – clean, fresh, aesthetic. Thanks to water, products have acquired unexpected formsи оттенки, создавая эффект сюрреализма. Это как бы приглашение взглянуть на повседневное под другим углом, увидеть его красоту и необычность», — рассказала Марта Сырко.
Художница отметила, что этот проект ассоциируется у нее со спокойствием и текучестью воды. Он также напоминает, что искусство может взаимодействовать и влиять на людей в таких повседневных местах, как в супермаркете.
Director of po marketing of the Silpo Ekaterina Oguryaeva also added: “When we decided to create a new supermarket in the style of “The World of Marta Syrko.” Her talent to see the familiar under an unexpected angle and to create aesthetics in details finally complemented our concept. We are very happy that the results of this creation can now be appreciated by our guests. This project is a great example of impressions marketing, because we strive, that visits to Silpo supermarkets will be not only about shopping, but about immersion in art and aesthetic enjoyment”.
When entering the guests are greeted by artinstallation in the form of a human mosaic of mirror mosaic, whose heart pulses light, reminding of the power of life energy. In the depth of the store is a mirror rabbit, which seems to invite a walk into “Wonderland”. A A gastronomy area decorated with mirrored windows that create the illusion of entry into parallel worlds.
In the new supermarket Silpo guests will wait for a great selection of tasty products from different corner of Ukraine and the world. A And also there will be baking flavored bread, baguettes and croissants, and also bring fresh vegetables and meat.