JoJo Maman Bébé is set to launch its new donation scheme, Jojo ReLoved, which will run from 1 – 31 August.
The maternity and baby retailer said shoppers can donate good quality, pre-loved children and baby clothes from any brand and receive a £5 off voucher as a thank you to redeem in-store.
It said the scheme aims to “prevent high-quality clothes that still have lots of life in them from going into landfill”.
All donations will be sent to family community centres and baby banks across the UK.
JoJo Maman Bébé stated that nearly a third of the UK’s clothing ends up in landfill, the equivlanent of 350,000 tonnes a year.
It said the Jojo ReLoved programme aims to make sure that quality clothes are being worn, loved, re-worn and re-loved for years to come.
The initiative is aligned with JoJo’s B Corp ethos, as it aims to balance purpose and profit.
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