John Lewis has teamed up with sofa specialist Made.com to launch the brand’s first London showroom.
The exclusive partnership sees the etailer, which is owned by high street rival Next, open a space in the department store’s Oxford Street flagship.
Made.com will later launch on John Lewis’ website and its concessions will be rolled out to more of its stores.
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It is just one of several new partnerships between John Lewis and fellow home furnishing brands. The department store is set to launch a new concession with West Elm on 5 November.
It comes as the retailer unveiled its newly-upgraded Oxford Street flagship this week following a £6.5m investment into the 160-year-old store.
John Lewis executive director Peter Ruis said: “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.
“We’re backing ourselves with significant investment to ensure customers get the exceptional quality, outstanding service, and competitive prices they love about our unique brand.”
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