
John Lewis Money has been named an official partner of the England national rugby team ahead of the upcoming 2025 Six Nations Championship.
The move will see the financial services arm of the the retailer supporting both the men’s and women’s sides, with its branding set to feature at locations throughout Twickenham Stadium from 8 February for all England home matches.
The partnership will also include a variety of perks for John Lewis Money customers who will be able to secure access to tickets and exclusive experience giveaways.
John Lewis Money director James Mack said: “We’re thrilled to partner with England Rugby in what is going to be an action-packed year starting with the Guinness Six Nations just around the corner.
“With such a strong overlap between our customer base and rugby fans, England Rugby is the perfect partner to take our brand awareness to the next level.”
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He explained: “As well as a fantastic platform to connect with fans and support the growth of the game, we’re looking forward to sharing the benefits of this partnership with our customers and internal partners alike.
“From matchday ticket competitions through to player meet and greets and community initiatives, we have exciting plans ahead and are already looking forward to further deepening our relationship with England Rugby over the coming months and years.”
The tie-up comes after John Lewis launched a new partnership with Tapi Carpets last week, which will see the launch of dedicated concessions across 17 of its stores.
The rollout is set to begin next month at the retailer‘s Oxford Street flagship, with all concessions expected to be operational by summer 2025.
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