The jewelry department store Poison Drop continues the rebranding of its offline spaces in the capital, as part of which stores are reopening in a new design concept in flagship locations in shopping centers.
Source: Poison Drop
The updated Poison Drop store opened on the 1st floor of the Metropolis shopping center. The new design concept focuses on the various departments presented in Poison Drop. The identical white display cases have been replaced by corners made in different designs.
“We are currently rethinking the design concept because it is important for us to emphasize through space that Poison Drop is not a brand, but a department store that features more than 150 designers from all over the world,” said Andrey Migunov, CEO and co-founder of Poison Drop .
The new design concept was first presented in 2023, at the Poison Drop flagship store on Patriarch's Ponds, after which the department store began rebranding its other stores.
Business angel Sergey Ludin bought a stake in the Poison Drop jewelry store chain
