JD Sports’ recently refurbished London Stratford store now has the highest turnover across its global portfolio.
The sports fashion retailer expanded its Stratford store to 29,000 sq ft – now JD’s biggest outlet globally – in April and since then it said “sales have outstripped its other iconic stores” including its locations on London’s Oxford Street, Times Square in New York, Liverpool and Dublin.
The retailer has welcomed more than 60,000 customers to the enlarged Westfield Stratford store in its first week of opening.
JD Sports said the Stratford store’s new retail concept and design reflect its “world-class approach to omnichannel retailing”.
Each colleague is armed with a handheld device enabling on-the-spot sales and inventory checks, while three self-checkout points and a semi-automated footwear conveyer system, which can deliver a shoebox from storeroom to shopfloor in under 30 seconds, are also present.
The store also houses 216 devices with digital screens enabling colleagues to be as responsive to the latest campaigns or trends at JD’s website, alongside more than 205m² of LED panelling “to drive an immersive experience, digital interactivity and amplify the latest marketing campaigns”.
JD Sports said “the combination of these investments helps to ensure a frictionless shopping experience – and sets the global standard for future openings” across JD’s international network of over 3,300 stores in 31 countries.
JD Sports global managing director Mike Armstrong said: “With the highest turnover and footfall across our portfolio worldwide, the success of JD’s London Stratford store demonstrates how the UK continues to be our global hub for innovation, including store design and omnichannel development.
“In a global capital city known for its street fashion and style-conscious young shoppers, Stratford is a magnet for the latest drops and wardrobe staples from the world’s most renowned sports fashion brands.
“We designed the Stratford store to set the benchmark for how a JD will look and feel in the future – combining what we’ve always done best and to bring the energy, with all the trimmings of a leading retailer. JD is a global growth story, and the UK remains key to our efforts to further enhance the customer proposition both in store and online worldwide.”
The store stocks brand partners including Nike, Adidas, New Balance, Puma, Under Armour, On Running, Hoka and Hoodrich.
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