JD Sports has become Nike’s first global partner for its Nike Connected Membership as both sporting giant’s launch the programme in the US.
The programme, which launched in the UK in 2022, will allow the retailer’s US customers to select Nike member-only footwear and apparel when they link their JD Status accounts with the sporting giant’s programme.
By linking the two accounts, JD Sports and Nike customers can unlock an instant reward bonus, curated collections and early access to select Nike member products, as well as exclusive experiences and services.
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JD Sports chief executive Régis Schultz said: “Becoming Nike’s first global Connected Member partner strengthens our long-standing, strategic relationship with the brand.
“We want to redefine how brands and retailers work together to set a global standard for customer experience in our stores and across our digital channels – and this means making sure we find new ways to reward loyalty.
“This partnership cements JD’s position as the leading global omnichannel retailer of sports fashion brands, providing our extremely brand conscious customers with the products they want most across footwear and apparel.
“We want our customers to shop with JD knowing they are accessing the very best of what our partner brands have to offer, giving them the confidence that they are at the forefront of the trends shaping sports fashion.”
The sportswear giant revealed North America was a key strategic growth territory for the business after it reported sales were up 2.7% to £10.4bn in the year to 3 February.
However, profit before tax and adjusting items fell 7.5% to £917.2m, which it attributed to continued investment in its people, stores, systems and supply chain.
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