Italian brands enjoy unwavering popularity in Poland, which results from the appreciation that Poles have for Italians and their culture. According to research conducted by Ipsos, as many as 73% of Poles have sympathy for Italians, and their country is most often indicated as having one of the most attractive cultures. It is this culture, rich in tradition and attention to quality, that is also visible in cosmetic products, which enjoy great interest among Polish consumers.
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The Corri company is the exclusive distributor of Italian cosmetic and chemical brands, including Malizia, Biopoint, Deborah and Tesori d'Oriente. Each of these brands is an example of the combination of Italian tradition, modernity (their composition is free of parabens and synthetic dyes) and exceptional quality, which Poles value so much.
– Italian brands that we have in our portfolio, such as Tesori d'Oriente, Dermolab or Deborah, are synonymous with high quality and original style. Polish consumers appreciate their performance and effectiveness, as well as innovation and country of origin. We know that the products distributed by Corri are the best on the market in their price category, which is why we want to reach even more customers in Poland – says Paweł Szuba, CEO of Corri Sp. z o. o.
One of the most important brands in the Corri Company portfolio is Tesori d'Oriente. The brand is known for its exclusive fragrances and unique body care cosmetics and home products. For years, it has enjoyed the recognition of consumers both in Italy and other countries, including Poland.
Dorota Gardias is the ambassador of the Tesori d'Oriente brand
As part of the new strategy, the Tesori d'Oriente brand has entrusted the role of ambassador to Dorota Gardias, a well-known journalist and TV presenter. Her task will be to highlight the philosophy of the Tesori d'Oriente brand, which comes down to holistic thinking about human well-being, ensuring physical and mental balance. Thanks to the brand's products, body care becomes a moment of escape from the daily routine, to experience a new feeling of pleasure and relaxation.
– Tesori d'Oriente is a brand that combines luxurious fragrance experiences with daily care. This year it celebrates its 25th anniversary – as a distributor of Tesori d'Oriente products, we want to use this opportunity and launch activities that will make the brand even closer to Polish customers. Choosing Ms. Dorota Gardias as a brand ambassador is a natural step for us, which will allow us to effectively communicate the unique values that Tesori d'Oriente brings to the Polish market – adds Paweł Szuba.
Chemicals and cosmetics “Made in Italy”
Tesori d'Oriente products are 100% original Italian products, distinguished by unique, oriental and exclusive scents. The brand offers 16 lines, which use quality ingredients from around the world, such as: blue lily of the Nile, papyrus extract, sandalwood oil, tsubaki and peony oil, black rose and aromatic resin – Labdanum. Currently, Tesori d'Oriente products can be found in chains such as Lidl, Drogerie DM, Super-Pharm, Drogeria Jawa, Kaufland and on the largest marketplace Allegro, as well as on the broadly understood traditional and wholesale market. The company is conducting further trade talks on both the modern and traditional market to further increase the availability of its products for Polish consumers.
The Tesori d'Oriente brand offers skin-friendly cosmetics such as: bath liquids, body mists, body creams, deodorants, shower gels, bath oils, perfumes, liquid soaps and bar soaps, which leave a unique, sensual and captivating aroma on the skin. Tesori d'Oriente household chemicals include, among others, fabric softener concentrates, scented candles, fragrance sticks and air fresheners.
More about Corri Sp. z o. o.
Corri Sp. z o. o. is the exclusive distributor of prestigious Italian cosmetic and chemical brands in Poland, such as: Tesori d'Oriente, Malizia, Biopoint, Deborah, Dermolab. The company introduces products to the market that combine Italian tradition, quality and innovation, responding to the needs of demanding customers.