In response to the growing demand for products at attractive prices, Intermarché conducted a thorough analysis of the assortment, focusing especially on key categories of everyday products. As a result, the network initiated a new action.
Intermarché: 1,500 items at lower prices
Currently, the low price offer includes over 1,500 items, with plans for further expansion. Currently, this offer is expanded to include another 100 products in categories in which Intermarché does not have an equivalent in its own brand. The initiative consists in introducing very attractive prices for selected branded products, corresponding to the prices of own brand products in discount chains. They will receive a special marking – "The cheapest in the category", thanks to which customers will quickly and easily identify the most economical options on offer. These items will be gradually replaced by Intermarché's own umbrella brand "O la la!"
– We constantly adapt our offer to customer needs, while trying to develop the popularity of our own umbrella brand, i.e. O la la!. The new campaign and markings will help customers consciously choose high-quality products at the best prices. It should be emphasized that the products covered by this campaign join over 1.5 thousand references whose prices in the Intermarché strategy are set among the lowest on the market. In this way, we guarantee customers that Intermarché is as cheap as in discount stores – comments Tomasz Walczak, Marketing Director of Intermarché.
Additionally, in addition to the "Cheapest in the category" offensive, in July this year the Intermarché chain launched a campaign of mass reductions in regular prices. Each month, the chain will analyze the price positioning of products, which will result in regular discounts covering several hundred products. The first July edition of the campaign covered 500 products. Items at reduced prices are clearly visible on the shelves, because Intermarché has introduced completely new green price tags for this purpose.
– We regularly examine prices and respond to market changes. Discount campaigns are used by virtually all market players, but most often they cover small product groups, and if larger campaigns appear, they are usually periodic and one-off. In Intermarché stores, apart from promotions, we want to provide customers with the opportunity to purchase many products at lower prices every day – adds Tomasz Walczak, Marketing Director of Intermarché.
The Musketeers Group is an association of nearly 500 entrepreneurs managing Intermarché food supermarkets and Bricomarché "home and garden" supermarkets. In 2023, the turnover of the Musketeer Group amounted to PLN 10.3 billion.
