- According to research commissioned by Intermarché in 2023, 70 percent customers of Polish grocery chains take part in loyalty campaigns, and as many as 86 percent indicates the points earned as the optimal means of payment.
- Taking this into account, the Intermarché chain has decided to launch a new version of the "Moje Intermarché" loyalty program. Work on the program began in the third quarter of 2022, and its implementation was preceded by an internal technological transformation and an in-depth analysis of planned activities.
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One of the main assumptions was to prepare a tool that was not only attractive, but, above all, widely available to network customers. The "rewards catalogue" has been designed in a way that allows rewarding different groups of recipients – both regular and occasional, customers who buy less and those who buy more. Maintaining a friendly interface and ease of navigation in the mobile application was also very important in the process of changes.
Changes to the Intermarché loyalty program
A point system has been introduced in the new version of the loyalty program. When making a purchase, after scanning the virtual or physical Moje Intermarché card, for every PLN 10 spent, 1 point, the so-called Interek. Then the points can be exchanged for prizes and discount coupons from the catalog available in the application. The coupons were divided into thresholds – 10, 20, 30 and 50 points. This means that the customer will receive the first level of access after spending PLN 100 on purchases. Coupons will be kept in the catalog for 3 months. The reward catalog will be regularly expanded with new offers.
New registration process
In the refreshed version of the application, the registration process will change, as will the method of verification, which will now also be possible using your phone number. Moreover, participants of the "Moje Intermarché" program will see their receipt history in the application and check the number of points collected so far. The application will also be a place for additional communication between the store and customers.
Interek is a guide to the application, which will allow customers to discover new possibilities and, in the communication process, will inform them about the program and its benefits.
– Taking into account the preferences and needs of our customers, we are constantly working on new functionalities that will have a significant and positive impact on their shopping experience. Before the launch of the long-term loyalty program, as part of pilot activities, we implemented the Interpunkty campaign, which was based on similar mechanisms and was a very reliable test for us. Its results showed that Intermarché customers are willing to engage in our activities, thanks to which they have further opportunities to save and earn additional rewards for purchases – says Piotr Wojtczak, Customer Marketing Manager at Intermarché.
The Intermarché application has achieved 1.3 million downloads, and now over 400,000 people actively use it monthly. users. Moreover, over 700 thousand network's customers are registered in the Moje Intermarché program, this is a very large potential even at the beginning of the refreshed program. Thanks to new functionalities and savings opportunities, the application will become even more useful for network customers.
