- The Intermarché chain has decided to launch a new version of the "Moje Intermarché" loyalty program. Work on the program began in the third quarter of 2022, and its implementation was preceded by an internal technological transformation and an in-depth analysis of planned activities. Starting from August 1 this year. While shopping, customers will collect points via the application and will also gain additional benefits in the form of a catalog of rewards, discount coupons and personalized offers.
- In turn, Carrefour Polska has finalized the next stage of expansion of its loyalty platform "My Carrefour", thanks to which it will reach over 10 million Poles. The company intends to develop this project together with its suppliers and business partners, providing them with knowledge that will help them sell products more effectively and acquire new customers.
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One of the main assumptions was to prepare a tool that was not only attractive, but, above all, widely available to network customers. The "rewards catalogue" has been designed in a way that allows rewarding different groups of recipients – both regular and occasional, customers who buy less and those who buy more. Maintaining a friendly interface and ease of navigation in the mobile application was also very important in the process of changes.
Changes to the Intermarché loyalty program
A point system has been introduced in the new version of the loyalty program. When making a purchase, after scanning the virtual or physical Moje Intermarché card, for every PLN 10 spent, 1 point, the so-called Interek. Then the points can be exchanged for prizes and discount coupons from the catalog available in the application. The coupons were divided into thresholds – 10, 20, 30 and 50 points. This means that the customer will receive the first level of access after spending PLN 100 on purchases. Coupons will be kept in the catalog for 3 months. The reward catalog will be regularly expanded with new offers.
New registration process in Moje Intermarché
In the refreshed version of the application, the registration process will change, as will the method of verification, which will now also be possible using your phone number. Moreover, participants of the "Moje Intermarché" program will see their receipt history in the application and check the number of points collected so far. The application will also be a place for additional communication between the store and customers.
Interek is a guide to the application, which will allow customers to discover new possibilities and, in the communication process, will inform them about the program and its benefits.
– We are working on further functionalities that will have a significant and positive impact on their shopping experience. Before the launch of the long-term loyalty program, as part of pilot activities, we implemented the Interpunkty campaign, which was based on similar mechanisms and was a reliable test for us. Its results showed that Intermarché customers are willing to engage in our activities, thanks to which they have further opportunities to save and earn additional rewards for purchases – says Piotr Wojtczak, Customer Marketing Manager at Intermarché.
The Intermarché application has achieved 1.3 million downloads, and now over 400,000 people actively use it monthly. users. Moreover, over 700 thousand network's customers are registered in the Moje Intermarché program, this is a very large potential even at the beginning of the refreshed program. Thanks to new functionalities and savings opportunities, the application will become even more useful for network customers.
Hyper-personalization of promotions is getting closer. Carrefour sees this
Thanks to the development of loyalty programs, it is easier to control your savings and the money you spend in stores. However, loyalty programs currently offer much more benefits to their users. Carrefour Polska, which launched its mobile application for the first time in 2014, has been investing heavily in the development of its functionality in recent years, creating a multi-format loyalty platform based on it. “My Carrefour” is currently one of the broadest loyalty ecosystems on the Polish market, which has been expanded in recent weeks to include the multi-partner PAYBACK program. Its current reach is over 10 million Poles. Carrefour announces the development of this project together with its suppliers and business partners, by providing them with customer knowledge that allows them to organize more effective commercial and promotional campaigns as well as recruit and loyalize customers.
The next stage of development of our loyalty platform "My Carrefour", which we have just implemented, is a breakthrough project on the Polish market in the area of hyper-personalized dialogue with customers on many different levels. Thanks to our platform, we are able, together with our suppliers and business partners, to achieve very measurable sales goals in the short, medium and long term. We have the opportunity to provide our customers with immediate gratifications, which are focused on short-term sales effects, but also build the basket well and increase the frequency of customer visits. We have tools that increase customer engagement during everyday shopping, as well as long-term solutions that help retain and activate customers. Data is an element of building our competitive advantage on the Polish market – we will now actively use it and share it with our business partners – says Robert Stupak, member of the management board, director of marketing, e-commerce, pricing policy and IT at Carrefour Polska.
A key element of the Carrefour loyalty ecosystem is the mobile application, which is the most important medium in communication with customers. In addition to permanent discounts on weekend shopping, it offers a range of personalized coupons and promotions to help customers save money on the products they buy most often. In addition, it allows, among others, check the price of each product in the store, do your shopping quickly without standing at the checkout thanks to the Scan&Go function, play the Lotto, check your receipts from recent purchases or pay for them mobile. In turn, thanks to the partnership with PAYBACK, the 'My Carrefour' platform will also offer a number of solutions in the field of personalized and multi-partner offers.
