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In Wildberries calculated how sales of goods under the brand “Made in Belarus”

В Wildberries посчитали как выросли продажи товаров под брендом «Сделано в Беларуси»

Sales of Belarusian products in the online segment show high growth. Wildberries analysts said that the goods under the brand “Made in Belarus” are more frequently bought also by residents of neighboring countries.

In the period from 10 December 2024 to 10 January 2025 year. Belarusians have bought more than 883,000 kinds of goods from domestic manufacturers, increasing the volumes of purchases year to year by 73%.

The most significant growth was categories:

    • Garden equipment (+885%);
    • Power Tools and equipment (+516%);
    • Goods for gardening (+501%);
    • Health (+426%);
    • Wear and SIZES (+277%);
    • Automotive (+225%);
    • Building Materials (+201%).

    More than more than twice increased sales of household chemicals from Belarusian manufacturers, sports goods and music instruments, and also decorating materials, construction tools and equipment, and also office furniture and goods category “smart home”, produced in Belarus.

    Traditionally big demand from compatriots use Belarusian textiles, clothing and shoes, cosmetics and parfumery, and also dishware and toys.

    If to speak about the biggest demand for domestic products in the section of regions, then the rating of purchasing activity on Wildberries in the period from 10 December 2024. to 10 January 2025. looks as follows:

      • Minsk oblast – +81% year to year
      • Mogilev oblast – +79%
      • Brest oblast -. +79%
      • Homel oblast – – +78%
      • Hrodna oblast – +74%
      • Vitebsk oblast – – +71%
      • Minsk – +61%

      Mezh tem, more and more domestic manufacturers are entering the online segment namely Wildberries. The increased assortment of its products is notably increasing interest not only in Belarus, but also in CIS countries.

      So, according to data analysts Wildberries, the volume of sales of Belarusian goods in the period from 10 December 2024 to 10 January 2025. increased in Kyrgyzstan by 180% in compared with the similar last year period, making the residents of the country absolute leaders in “sympathy” to products under the brand “Made in Belarus”. With significant distance further in rating is Armenia with indicator +63%. Roughly on the same level relative to Belarusian products were preferred by the residents of Russia and Kazakhstan (+39% and +37% respectively). Interestingly, among Russian regions the most active in purchasing goods from Belarus is the North Caucasus federal district (in particularly the residents of Chechnya Republic, Ingushetia, Dagestan and Kabardino-Balkaria). Closes the list of favorites of goods from Sineoka Uzbekistan with dynamics +25%.

      The Belarusian commodities from the categories were the biggest demand in countries in presence :

        • Sports accessories (+237% year to year)
        • Furniture for sleep (+229%)
        • Jewelry ornaments (+126%)
        • Workwear and SIZs (+125%)
        • Hand tools and equipment (+112%)
        • Building materials (+95%).

        Also like people inhabiting neighboring countries to buy Belarusian garden equipment, corps furniture and decorating materials; automotive goods, domestic technics and textiles for home, as well as cosmetics and knitwear from Belarus.

        Wildberries was the first marketplace that in May 2024 year created a special section for the home.promotion of Belarusian products. Domestic products after verification on the base of the Belarusian Chamber of Commerce and Industryareplacedinthe”MadeinBelarus” catalog,thatallowscustomersnot onlytopurchasequalitygoods,butandtodoitwithoutparticipationofmediators,that isdirectlyfromthemanufacturerandwithoutmediarymarkups.Todayabout9.5thousandsofverifiedBelarusiangoodscanbe foundonWildberries.

        Wildberries.

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