Under the slogan "Unschlagbar im Preis" ("Unbeatable Price"), Germany's Lidl launched an extraordinary attack on Ikea. The discounter published a price comparison for a hat shelf, a hanger and a shoe bench: in each case, its own product was compared to a comparable product from Ikea – with a large price difference.
read more
The price war of discount stores stimulates the discount policies of other stores 
read more
McDonald's and Burger King price war. Cheap dishes on the menu
IKEA responds to Lidl's taunt
The Swedish home furnishings retailer reacted quickly: it immediately reduced the prices of the presented products significantly below the supposedly unbeatable level of Lidl. Information about the promotions was placed in a visible place on the website and included the slogan "A Lidl bit günstiger" (a word play on a little bit – "a little bit cheaper" – editor's note).
This is not the first time Lidl has dared to make explicit comparisons: a few weeks ago, the discounter compared some of its products with Action products, but then the message was that Lidl offers better quality at the same price – reports retaildetaileu according to "Lebensmittel Zeitung".
