Waitrose has opened the doors to its newly refurbished John Barnes supermarket in North London as part of a £1bn investment into revamping its store estate.
The premium grocer has expanded its fresh produce department, upgraded its meat, fish and cheese service counters to include a dedicated parmesan section and a second dry aged beef cabinet, as well as installed its first-ever chilled wine department.
The grocer has spotlighted the growing number of its third-party partners, with a Gail’s freshly baked display, cabinets stocked with its exclusive Crosstown doughnuts tie-up and a Caffè Nero coffee stand.
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Waitrose John Barnes also features a new upgraded service desk that has been moved to the back of the store, and the first-ever delivery hatch to help the supermarket faciliate rising demand for on-demand grocery outside of its store opening hours.
The supermarket’s executive director James Bailey said: “Waitrose will always offer fantastic food, but the groundwork we have undertaken behind the scenes in recent years means we can now focus on growth through new shops and ensuring our existing ones are providing great shopping experiences that match the quality of our products.
“The transformation of our Finchley Road store marks the next evolution of our journey to create a great shopping experience for our customers, underpinned by a high-quality product offering tailored to the local area, and the quality service we are synonymous with.
“In designing the store, we have taken time to understand how our customers like to shop, and used this knowledge to introduce new concepts that will be tested and rolled out nationally as we continue to work towards the Waitrose of the future.”
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