Primark has partnered with Italian sportswear brand Kappa to launch a 30-piece collection designed for sports and everyday wear.
Combining Kappa’s high-performing sportswear with contemporary trends, the range features hoodies, seamless sets and accessories across womenswear and menswear. It will land in Primark stores across 16 markets this month.
From casual options including half-zip sweatshirts and shirts, to activewear pieces like seamless co-ords and unitards, all products been designed to be breathable, with moisture wicking technology.
Alongside gym essentials, there is also a wide range of accessories available including weekender and cross-body bags, sliders and socks. Prices start at £4.50 for accessories, up to £26 for clothing.
The fashion retailer entered the license clothing market in 2011 with its first Disney range and said “this category now forms an important part of its offering” as it looks to grow its sports license ranges in store.
Primark director of licencing Sarah Jackson said: “We’re thrilled to partner with the iconic Kappa brand and offer our customers specialist performance-wear, designed with comfort and functionality in mind. This is just the beginning of our collaboration and we’re excited for the future as we work together to bring more affordable choices to our customers.”
Kappa CEO Davide Piccolo said: “It is a great opportunity to collaborate on this brand-new capsule collection with Primark, a globally recognised brand. We are excited to engage with the Gen Z audience by leveraging contemporary trends. Together, we can combine our sportswear heritage with Primark’s global presence to deliver innovative and stylish activewear that resonates with young people.”
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