Lush has opened the doors to its new flagship store in London’s Covent Garden, marking its return to the city’s West End after more than a decade.
The bath bomb specialist opened the space as a festive pop-up last Christmas and unveiled its permanent store and spa on Friday.
The 2475 sq ft space at 12-14 Long Acre is stocked with Lush’s hair care, skin and body care including a curated collection of previously discontinued products from the archives.
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Customers will also be able to shop the brand’s bath bombs, reusable Knot Wraps, as well as flowers from the in-store florist.
Below the shop floor is the Lush Spa, comprising three single and one double treatment rooms. Six spa therapists offer treatments including new Scottish-themed hot stone massage The Highlands, hot chocolate-scented full body scrub The Comforter, and face, ear and scalp massage The Sound Bath.
The brand launched its Spa concept in 2009 and Covent Garden is its second London location, joining its Oxford Street store, which opened in 2015.
Lush Covent Garden shop and spa manager Sophie Watson said: “We are beyond excited to make our return to the centre of entertainment and spectacle in London, Covent Garden.
“Our talented team of daymakers are passionate to showcase the incredible services, products and experiences we have to offer.
“From engaging product demonstrations and exclusives, fresh bouquets to make your day, or transformative spa experiences – we’re ready to bring a little magic and wonder to Covent Garden!”
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