Charlotte Tilbury has opened the doors to its “significantly upsized” flagship store in Covent Garden, following what it called “stellar success” at the destination.
Relocating from its existing neighbourhood boutique which opened in 2015 to a larger, more prominent anchor unit, the beauty giant’s new store is on the corner of the Royal Opera House and James Street.
Triple the size of its original James Street store footprint, the new store “brings a 4,300sq ft playground to beauty and skincare lovers”, which it called the brand’s biggest Beauty Wonderland globally.
The store offers shoppers an increased range of award-winning skincare, makeup and fragrance, as well as the opportunity to receive expert advice from Charlotte Tilbury’s pro make-up artists.
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The new Beauty Wonderland houses Charlotte Tilbury’s world-first Skin Spa, which debuts a premium service menu consisting of four benefit-led, results-driven facial treatments, exclusive to Covent Garden.
In-store Beauty Experts will also be on hand to help shoppers identify their perfect skincare routine, and the store will also feature the brand’s first Pillow Talk Bar, an immersive play table dedicated to the globally-loved franchise.
Meanwhile, a Pillow Talk Parlour and Beauty Boudoir will offer hosting spaces for group masterclasses, influencer and press events, as well as personal celebratory events.
Shaftesbury Capital executive director Michelle McGrath said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
Founder Charlotte Tilbury added: This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”
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