Abercrombie & Fitch has opened the doors to its new London stores at 325 Oxford Street and 132 Long Acre in Covent Garden.
Both locations house the fashion retailer’s men’s and women’s collections, including its athleisure brand, Your Personal Best (‘YPB’), and Best Dressed collection including dresses and shirts.
Menswear, including the ‘Collins’ suit collection – described as “the only suit you’ll need for every occasion” – is located on the first floor of the Oxford Street store, accessible by stairs or lift. Womenswear, featuring crop tops and jeans in a variety of sizes and styles, can be found on the ground floor.
The Oxford Street location also features a bookable, private mezzanine lounge with a personal fitting room and a seating area.
The two new stores also feature bespoke, local artwork to further connect with Abercrombie’s new London locations.
The locations add to the retailer’s other London stores, at 39 Carnaby Street, 2 Horner Square at Spitalfields Market in East London, Westfield London (White City) and Battersea Power Station.
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Abercrombie & Fitch Co. managing director of EMEA Scott Clarke-Bryan said: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customer as we continue to grow Abercrombie in London.
“With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
Last month, Abercrombie & Fitch revealed it was on course for a second consecutive year of double-digit sales growth for the first time in over a decade as 90s fashion continues its comeback.
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