Harrods has relaunched its luxury own-brand label as it celebrates its 175 year anniversary.
The luxury department store’s first collection includes new stationery and accessories, which it said uses the Harrods logo and architectural features of the Knightsbridge store in its design.
The new ranges, available online and in-store from this month, include shoulder bags, leather-bound notebooks, mugs, pens and water bottles, with a focus on holiday and gifting.
Harrods said many products in the range pay homage to the “iconic aspects of its heritage and creativity”, and that it has used suppliers, materials and artisans that work with the world’s luxury brands.
To celebrate the launch, the department store has created a “newly imagined space” on the lower ground floor of its Knightsbridge flagship for shoppers to discover the new collections.
The retailer said it will be releasing collections throughout 2024 and 2025, including a cashmere and nightwear collection set for autumn and Christmas gifts at the start of the festive season.
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Harrods managing director Michael Ward said: “The Harrods name stands for the highest standards of luxury, and Harrods own-brand products are a reflection and representation of these standards.
“Whether buying the finest tea as a gift, or a Harrods bag as an everyday luxury, our own-brand items need to stand for the same standards that we expect of every other brand in-store.
“Every element of these new lines, with a focus on quality of materials, design, and creativity, has been considered through a luxury lens. From the sourcing of cashmere from local British producers to designing personalised leather embossed stationery, Harrods reflects the care and consideration that our brand delivers to its customers across its entire portfolio.”
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