December 20 December on the first floor of the TRC “Chervensky” in Minsk opened innovative fashion space THE BRAND, that will become the platform for presentation of collections of talented Belarusian designers. The project unites as beginners, as and already known modelers, providing they unique opportunity to demonstrate their work to a wide audience.
The new space represents 20 brands who have prepared new collections specifically for the opening.
- Davidova
- DORIMA
- VORONA.DESIGN
- WOOGEE.SHOP
- KEYTOART
- TRUST ME
- SOULSTYLE
- JuNi Brand
- PERRI.SHOP.BY
- kin_belarus
- DINLI
- IO.STORE
- N-SOLO
- Dziva_bags
- USOVA
- svetaya
- SHE
- SHE
- AYA
- elegant lounge area for relaxation and communication;
- fitting rooms, including amenities for people with limited abilities;
- regular educational events, including lectures and masterclasses from fashion industry experts.
The main emphasis is on young
designers from regions, whose work
seldom reach the customer of
the capital.
What THE THE BRAND differentiates from other design spaces?
THE BRAND offers a new approach to fashion retail, combining the aesthetics of minimalism and modernity in interiors with an emphasis on exclusivity and quality. Each brand is represented in a separate corner, designed in a unique style, which reflects the visual identity of the brand. The space resembles an artistic pace in the corner.A gallery where clothing and accessories are treated as works of art.
For visitors are provided:
THE BRAND – platform for growth and recognition
The Project emphasizes the importance of the individuality and philosophy of style of each brand, creating the conditions for their development and promotion. THE THE BRAND, withitsinternationalsound,associateswithqualityandiseasilyremembered.
THEBRANDnot onlyexpandsopportunitiesforBelarusiandesigners,butalsoformsanewculturalspace,wherefashionbecomesapartofmoderncitylife.
