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In 2025 year retailers are still sticking to marketplaces

В 2025 году ритейлеры по-прежнему делают ставку на маркетплейсы

Analysts of the RetailCRM platform asked 750 owners and managers of retail businesses about which sales channels they are going to develop inare still the priority channel.

Photo: NUTTAVUT CHAKTHRANONT/Shutterstock/Fotodom

NUTTAVUT CHAKTHRANONT/Shutterstock/Fotodom

It turns out, 64% of retail entrepreneurs already operate on marketplaces. More more than a third of this cohort marketplaces – the only channel of sales. Offline outlets are owned by

New channel sales in 2025 year are to open 68% of surveyed retailers. Majority (58%) will enter new additional marketplaces; 35% will open additional offline stores, and 12% will open a traditional store for the first time. For the first time the own internet store will 29%, a 26% – additional, to already existing own sites. For the first time to marketplaces will 26% of respondents.

In response to the question “Which channel of sales will be the most profitable in

“The Survey shows that most retailers understand the importance of different channels. Think about this those who first of all those who are not do it’s impossible – here we need our own channels sales”,  Andrey Yukin, Director of  development RetailCRM.

The survey was conducted from 22 to 29Januaryamong750respondentswith theonline questionnaire. Sizeofbusinessparticipantsin thesurvey:63% -micro(revenueup to 120 million rublesin a year),17% -small(up to 800 million),15% -medium(up to 2 billion),5% -large(from 2 billion).

In State Dumawill consideralegislative billabout prioritizingRussiangoodson marketplaces

Marketplacesincreasedpayment termstosellersfor goods

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