
Letual “Laetual” revealed the achievements of 2024 year and shared plans for 2025 year.
Source: “Laetual”
In 2024 year the number of customers of the Network “Laetual” exceeded 50 million people: they are residents of Russia, countries CIS and the Middle East. Total sales of the company totaled 120 million units of goods (+7% to sales 2023 year), of which 80 million were in retail stores networks.
The key achievement of the year was the entry of LeToil into the middle-east market: the company opened five stores in “We believe that the opening of new stores in the Middle East and in countries CIS, increase of the market share in the Russian Russian Beauty Retail and expand the assortment – is a great step and creating new business opportunities, which in the 2025 year will allow brand to take new leading positions in “Laetual” also strengthened its position in the Russian market and in the CIS countries, opening 40 stores: Beauty Results: new brands and support STM In 2024 in the year in “Laetual” was.presented products over 5000 brands, 1252 of them – new: Reson, Shanghai Song, Sabrina Carpenter, Mumchit, Arive Makeup, Beauty Bomb and others. In their number and seven new Russian brands, offering more than 75 SKU. The range of goods also significantly expanded: in 2024 year the number of SKU increased to 193 000, which exceeds the indicator 2023 year (168 000). According to the data at the end of 2024, in “Laetual” represented goods from 10 countries: France, Russia, Korea, OAE, Turkey, USA, Japan, Italy, Australia and Belarus. LeTual on online The company’s revenues from sales on website and via mobile application in 2024 year increased by 43% compared with last year. Experts company noted that customers began to order online in “Laetual” on 30% more often: the number of orders increased from 9.5 million in 2023 to over 12.4 million in 2024 year. In online sales in 2024 year were led by perfumes (56%), cosmetics for facial care (17%) and makeup (13%). Plans for 2025 year
In the coming year the first place for the company is still the needs of customers: “Laetual” regularly analyzes requests customers and updates assortment and price offerings. In 2025 year the company will continue expansion in Russian and foreign markets. In addition, in plans “Laetual” – repositioning brand, reinforcingnewcategoriesofgoodsand expandingassortmentonlineand in allretailstoresnetwork.