After the integration of advertising major French companies of retail, such as Auchan, Boulanger and Kiabi, to the group of partners Valiuz is joined by the Adeo Retail Media team, hitherto supporting Leroy Merlin Poland. This collaboration will allow Valiuz to expand its offer to new branches, consolidating therefore the company’s presence in the European market.
Consolidation in group ADEO Retail Media
The company ADEO Retail Media conducts current activities in Poland, Spain and Italy. Today in the Leroy Merlin Poland operated the retail media area offering a fan of services related to the use of advertising space media their own network. The establishment of cooperation with Valiuz is expected to introduce new business perspectives for Leroy Merlin, as and for partners and suppliers of the company. Valiuz in France offers a number of solutions such as profiling, activation off the website, on website and in store, a also CRM and sharing related activities with these analyses. These solutions will gradually be added to “We are pleased to join with Valiuz, a partner, who shares our vision and commitment to innovation. We will create and enhance innovative, personalized experiences for customers Leroy Merlin in Poland and beyond its borders” – stresses Tomasz Wardecki, leader ADEO Retail Media in Poland. The addition of Leroy Merlin to the ranks of partners Valiuz is aimed at meeting growing demands of makers and vendors retailers, who want to stand out in an increasingly competitive environment. Collaboration is expanding also in the area of human resources, increasing the team Valiuz from 160 to 191 people. “The integration of the ADEO Retail Media teams and their experience is a key step in strengthening our position as leader in the fast growing market. We are enjoying the prospect of combining our knowledge, to offer our customers even more effective solutions” – said Sébastien Zecchini, Director General Valiuz. The Valiuz company was established on the based technological alliance between French companies from the field of retail trade, among others. Decathlon, Leroy Merlin, Auchan, Boulanger, among others. In 2023 year Valiuz launched its multi-channel and multi-brand platform Retail Media, whose role is to connect brands with consumers while their shopping online and in store. Among its solutions, the company based in Lille, offers activation Off Site, On Site, In Store, CRM and related to them analytics, which enables advertisers to promote their products and optimize investment in advertising. l. ADEO is the third by size player in the world in market DIY (Do It Yourself) with total turnover of Leroy Merlinis a Frenchchainofconstruction and decorationstores(DIY-Do It Yourself).Businessin Polandstartedin 1994year,a 2 yearsafter(in1996year)therewastheopeningofthefirststorein Piaseczno nearWarsaw.Todayin the Polishmarketthere are80 stores. .
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About the company ADEO
