
Ikea plans to expand its program of selling used furniture. – In a few years we will want to scale it to all markets in Europe – said in Jesper Brodin, director general Ingka.
The network announced, that the tests of the Ikea Preowned platform in Madrid and Oslo had been successful. The program has already expanded to
all Spain and Norway – describes next.gazeta.pl.
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– It works, people like it. (…) In a few years we will want to scale it to all markets in Europe – said in an interview with “The Financial Times” Jesper Brodin, director general of Ingka, the main operator of Ikea stores.
How does Ikea Preowned work? The network provides sellers with measurements, photos, instructions, recommended pricing and access to spare parts, when replacing some furniture. Sellers of used furniture may receivemoneyorvouchersofthevalue15percenthigherthanthesale price.
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