Ikea is set to open ‘Hus of Frakta’, a pop-up experience on London’s Oxford Circus dedicated to one of the Swedish furniture giant’s most popular item – the blue Frakta bag.
The launch comes ahead of the highly anticipated Oxford Street store opening in 2025 and “will blend high fashion with Ikea’s democratic design”.
Hus of Frakta will be located on 216 Oxford Street and will be open daily from 28 November until March 2025.
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Ikea said its 75p Frakta bag was originally designed over three decades ago to help customers carry their purchases.
“Today it has become a cultural icon – reimagined by iconic designers including Zandra Rhodes and Marimekko along the way. It’s not just a bag; it’s a symbol of resourcefulness and adaptability; reused by many in so many different ways,” the retailer said.
“From laundry basket to beach bag and even a trusty companion for city commuters, the Frakta has proven its versatility in countless ways, becoming part of the stories we live every day.”
Ikea London city store manager Matt Gould said: “As we prepare for our Oxford Street city store opening next year, we’re excited to showcase the unique offerings we’ll bring to this iconic location.
“When we open our doors, customers will discover well-designed, functional home furnishing products at prices that make them accessible to as many people as possible.
“There’s no better product to demonstrate this commitment than our Frakta bag with its small, 75p price tag. A staple in our range for over 30 years, and in so many households, we wanted to pay tribute to this household favourite, and bring Ikea a little closer to our customers before next spring’s opening.”
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