New York head-quartered Humanscale, the leading designer and manufacturer of high-performance ergonomic products for the workplace, has announced that it will expand it retail presence in India by establishing its presence in 50 multi-branded stores by mid-2026 in collaboration with local retail partners. In addition to Tier 1 cities, Humanscale would also focus on Tier 2 and Tier 3 cities across India where it sees huge potential for retail sales of its ergonomic products.
The company, which until recently primarily followed a B2B sales model, now sees a huge potential in retail and is targeting to increase the percentage of the company’s sales from retail to about 30% of its total revenue from the current 5% by FY 27.
In India, Humanscale has been selling its award-winning products that include ergonomic chairs, sit/stand desks, new monitor arm line and the ergonomic tools through its Authorised Distribution Partner, S Cube Ergonomics Pvt Ltd (S Cube), having their Exclusive Showroom and Ergonomics Experience Centre at Bengaluru, Hyderabad and Pune with presence in 10+ multi-branded stores across India through its current local retail partners.
“In India, our Retail target audience includes high-net-worth individuals, SMEs, and business owners seeking ergonomic solutions for their home offices or personal office spaces. We are interested in partnering with local retailers across India who cater to this segment. This includes both standard showroom format retailers that attract walk-ins, as well as trade partners who reach customers through architects, interior designers, and contractors,”said Sathish Nandagopal, Founder and Director, S Cube.
“Since 2014, Humanscale, along with our India Distribution Partner S Cube, has been on a relentless mission to build an ‘Ergonomic India’. The Retail expansion outlined above is a further testimony to Humanscale’s commitment to the Indian market as well as to enhancing the health, well-being, and productivity of workers everywhere. By turning spaces into places that encourage movement, comfort, and personalization, Humanscale is setting a new benchmark for workplace ergonomics,” said Alastair Stubbs, Country Director India, Humanscale.
