
Retailers are increasingly using artificial intelligence and machine learning technologies not only to create texts and images. Digital Digital Commerce 360 Abbas Khalim revealed how in 2024 year how online retailers and their technology partners are applying II for personalization, creating media ad networks, optimizing the payment process, operating fulfillment centers and many other things, writes e-pepper.
Amazon
Amazon presented Amelia, AI assistant for sellers, at the Accelerate event. Also the company launched the generative I&I tool for creating good descriptions on the base URL.
American Freight
After merging with Sears Outlet the company is exploring opportunities for generative Iii to create an online shopping experience, similar to visiting physical stores.
Association of Wholesale Traders (AWG) USA
Instacart introduces delivery and smart carts with artificial intelligence for retail sellers in the AWG. Participants will have access to Caper carts from Instacart, which use I and computer vision to recognize goods.
Best Best Buy
Best Buy Canada opens its advertising platform to outside brands. With Rokt’s collaboration with Rokt, outside brands will gain access to its retail media network and audience of shoppers. The retailer also introduces generative I&I for self service customers and to assist the staff service support.
Casio
The British Casio Network Casio uses Nosto’s recommendation tool to help shoppers find faster to find the suitable items. To optimize the placement of recommendations is usedA/B testing.
eBay
eBay launches new Resell function with numeric ID Certilogo. The “Resell on eBay” functions automatically fills the card of the goods information about the apparel item, readable from the QR code on the label.
Etsy
The Etsy Platform tests recommendations in Gift Mode with AI. The Gift Mode function uses machine learning, to suggest appropriate gifts.
Macy’s
Macy’s Media Network expands opportunities II through Rokt technology. Collaboration with Rokt will support Macy’s initiatives to promote its credit card and loyalty program.
Michael Kors
The Michael Kors network was the first to introduce I-Shopping Assistant from Mastercard. Shopping Muse, developed Dynamic Yield from Mastercard, was provided by Michael Kors for testing in 2023 year.
PayPal
PayPal announces new tools based on Ii. Six new functions will simplify the process of the order checkout and provide sellers new ways to attract customers with promotions.
Perry Ellis
Clothing retailer Perry Ellis is using II to recommend clothing online. The base of the new solution is the recommendation engine from Syte. The solution is adapted specifically for clothing and electronic commerce.
ThredUp
The ThredUp Resale platform ThredUp represents tools on based Is. There will be functions for searching, recognizing images and communication.
Ulta
The Virtual Sample Hair Tools with Generative Iii from Ulta helps to experiment with styles. Nvidia’s Nvidia technology allows users to upload photos, take selfies or use model images to try on different hair styles.
Univision
Univisionlaunches shopping through TV for viewers of the Premieres. The Channel began testing shopping through TV with fourcollectionscreatedfortheLatinoMusicPremieres.
Wayfair
WayfairrepresentstheapplicationwithgenerativeIiiforAppleVisionPro.Inpart, theDecorifytoolwillallowyoutoseehowtheroomwilllookindifferentdesignstyleswithWayfairproducts.