
Regional player of grocery retail – the store chain at the home Mashket – was the leader in the growth rate, overtaking ATB and Fozzy. A A for 2025 year in plans – more than 100 new points. How they will achieve those results.
The Network of stores via home Mashket on December 2024 year counted about 70 stores in six oblasts and 16 cities in Ukraine. For year opened 67 new points, half of which – franchise, and another 10 – reformatted from the network Home market. Among product networks the retailer passed ATB, Thrash! Thrash! and Fora. For example, the biggest grocery retailer in the country ATB before the war opened about 100 stores in a year, in 2024 – 47. About this is told in material Forbes, a RAU publishes core theses.
About the development of Mashket in 2024 year
Mashket – one of the four product networks of the Alliance Retail Group.” In its portfolio – more than 170 trading points at the beginning of January 2025: 71 stores via home Home Market, 11 supermarkets Osnova square from 500 sq. m, 24 stores “Pro – prosto products”, according to data online applications of these networks. The Company previously owned the fast-food Fripp Time network and the Chill Time drinks network. Now they are not related to Alliance Retail Group,” says the director of marketing Natalya Varshavskaya. Revenues Alliance Alliance Retail Group” for nine months of 2024 increased almost twice year to year – from 480 million grn to 897 million grn, byaccording to YouControl. The idea for the new brand came to founder Paul Varshavsky while working with Franch, when Alliance Alliance Retail Group was working on the launch of the Franchise for the Home Market chain.
“We realized that the brand was not modern – colors, font, long name. We decided to reformat everything, including the design and the concept. The name was combined from the parts of the words Home Mashket – that’s how Mashket appeared. Launch was in 2023 year, then opened nine stores. The Network operates in the medium price category. The area of stores – from 50 to 350 sq. m with additional zones for cooking hot dogs, pizza, coffee. Opening one market costs from $20 $20 000,” Says Warshavsky.
The Network is expanding in three directions – reformatting existing stores, in particularly Home Market, opening new new stores and developing franchises. But in 2024 year there were not only openings, more than 20 stores, of about 10 new Mashket were closed. The reasons different: location did not work, need to free the place, beneficial place for moving. Oriented in work – 2-3 months. “For this time magazin must show operational profit, if not possible – close”, – says Varshavsky. And by the data online application, at the beginning of January worked already 62 markets Mashket.
About the plans for Mashket development in 2025
Mashket in the 2025
Mashket in the2025.In 2025 year plans to open about 100 new markets, says the founder. “Scaling up the network is visible through franchises and searching for partners in the regions,”
Varshavskaya added.
“Among grocery stores in Ukraine in the franchise are networks box express market, Rodinna kovbaska, Eko Lavka, Vlasna Farm,NashKray,SPAR,” says MiroslavaKozarchuk, founder of FranchiseGroup.
AlsodonorsforthedevelopmentofMashketwill beotherstoresofAllianceRetailGroup.In2025yearthecompanyplanstoreformat50storespoints.”ProjectHomeMarketisgraduallyclosing”,saysVarshavsky.
Source:
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