Kingsmen Projects US (KPUS) has announced the rollout of a unique sustainability project, involving the reusing of obsolete fixtures from brand Levi’s.
Levi’s faced the challenge of managing a truckload of out-of-design, unbranded fixtures. “Simply discarding these items was not an option for the forward-thinking retailer. Recognizing an opportunity to promote sustainability, KPUS facilitated a collaboration with Aramark, which operates numerous stores in national parks across North America. These receiving stores, which just recently opened, now benefit from the repurposed fixtures, demonstrating a practical application of recycling efforts,” shares the statement from KPUS.
Executive Vice President of KPUS and facilitator of this initiative, Stephen Hekman, highlighted the strategic planning involved: “We have been working closely with Levi’s and Aramark to ensure these fixtures are reused effectively. I cannot say enough how many fixtures are thrown away every year without being repurposed,” he said. “This project represents a small but important step in the right direction for sustainable business practices.”
“When Steve came to me with an opportunity to save some wonderful fixtures that were destined for the dump, I went to St. Louis to check them out, and I thought they would be perfect with the several new locations we began operating,” said Eric Flanigan of Aramark. “Steve, myself and the corporate teams of Aramark and Levi’s worked out a deal where we could legally take the fixtures on. Once we inked the deal, the fun part began.”
The initiative was made possible by the collective efforts of multiple stakeholders. Levi’s generously covered storage costs, ensuring the success of the initiative and setting a commendable example for other retailers. Aramark, with assistance from KPUS, inspected the fixtures agreed to purchase them for a nominal fee to meet legal requirements.
KPUS also arranged for transportation and procurement of necessary shelves and hardware to complete the fixtures. The partnering transportation company, Travelstead Transportation, proved to be an integral link in the operation. “Without their sizable efforts, dedicating many man hours and going out of their way to provide the lowest cost possible; it could not have been done,” Hekman said, speaking about Travelstead.
Through the intricately coordinated efforts of KPUS, Aramark, and Travelstead Transportation, the fixtures found their new homes in Mesa Verde National Park, Grand Canyon North Rim, and Bryce Canyon National Park, and were ultimately spared from the dump. “KPUS extends its heartfelt gratitude to all the partners and individuals who contributed to this noble cause. Their collaborative spirit and dedication have set a high standard for future sustainability efforts within the industry,” said the statement from KPUS.
“These fixtures fulfilled a commitment we have with our clients at our parks, which was to reclaim for-use fixtures for our stores,” said Flanigan. “These fixtures turned out to be extremely functional for selling apparel, souvenirs, gifts, and home décor. The plan is to install all forty-nine of these fixtures this Summer in the three stores previously mentioned, as well as a new store at Red Canyon Village in Utah.”
Although it was very difficult and lengthy process, they were able to open the door to Levi’s supplying Aramark in the future without any red tape or long delays. “This laid the groundwork,” says Hekman. “Now these brands can continue to work closely with each other, and what started as the first truckload opens the door for more in the future.”
Hekman further explained, “Our involvement stems from a long history of collaborating with Levi’s on sustainability issues. We’ve worked on various projects, including the development of recycled jean cabinets. This initiative not only prevents waste, but also serves as a model for other manufacturers and retailers.”