Hmv is expanding its offer of books at its Oxford Street store as it marks its first major foray into literature as a standalone offering within its retail space.
The entertainment retailer said it is “devoting an entire floor of its flagship store to its newest venture”, adding that its hmv 363 Bookshop will open on 18 November ahead of the busy festive period, featuring a live events stage among a “curated range of hidden gems to excite and delight book enthusiasts”.
The floor features a range of current and classic works across music, film and popular culture including bestsellers such as A Court of Silver Flames by Sarah J. Maas, Stephen King’s Holly and Satsuma Complex by Bob Mortimer plus classics A Clockwork Orange by Anthony Burgess and George Orwell’s 1984.
Its Oxford Street flagship will be its first store to trial the wider retail of books, but hmv said it will look at further literary expansion across the portfolio of 121 stores in the UK.
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The retailer‘s owner Doug Putman said: “Whilst we have sold books online and have a selection of books available in-store, I’ve always wanted to expand the offering. The hmv 363 Bookshop space at our flagship will be unlike any other bookshop on the high street remaining true to our unique hmv Shop concept which centres around fans and community.
“While music is central to the hmv offer, we believe passionately in giving fans of popular culture a place to come, meet and explore the things they care about so deeply with likeminded people.
“We’ve done that with fans of music, film, popular culture and now through a carefully curated selection of books. We want to give our communities of readers a new place to connect with each other and celebrate the stories and characters they love.”
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