These luxury brands are making a splash on the secondary market
Some time ago we wrote that luxury is not necessarily about price, but above all about quality . Products from luxury brands not only look beautiful, but above all can serve us for many years. The fact that they are produced in limited numbers additionally increases their value on the secondary market.
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Before you decide to buy an expensive handbag, it's worth knowing its value on the second-hand market.
This was checked by specialists from The RealReal , an online platform where you can buy second-hand luxury products. Which brands topped the list?
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Louis Vuitton – the most desirable second-hand luxury brand
Which luxury brand commands the highest prices on the secondary market? I think most people reading this article would name Louis Vuitton. Good luck! The French fashion house is in first place.
The top five is completed by Chanel , Prada , Gucci and Loewe . Interestingly, although the ranking is filled mainly by long-standing brands, The Row, a brand created in 2006 by the Olsen twins, is in tenth place. It is the youngest company to appear on the list.
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Luxury in the second circulation. Customers trust age-old fashion houses
This shows that customers buy products from brands they know and have come to trust . Experts from The RealReal point out another relationship.
Most of the brands mentioned do not address their offer to a specific generation, but rather try to create universal and timeless products.
Fashion houses work intensively on creating iconic products that will survive all hot trends, do not arouse controversy, and are a class of their own.
You don't buy them for fun or because of a popular social media trend .
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Louis Vuitton rules the secondary market, but there is one "but"
Yet this approach can also lead to some pitfalls. Consider the ranking of the best-selling luxury brands, which the Lyst platform has been compiling several times a year for years.
Currently, the number one brand is beloved by Generation Z, Loewe , followed by Miu Miu , and third place is occupied by Prada . Louis Vuitton, on the other hand, is only in 15th place.
It is worth noting, however, that the Lyst index focuses on primary market sales, which are more related to trends, events here and now, etc.
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The RealReal's Most Popular Luxury Brands on the Secondary Market [RANKING 2024]
- Louis Vuitton
- Chanel
- Prada
- Gucci
- Loewe
- Miu Miu
- Celine
- Bottega Veneta
- Dior
- The Row
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