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Henderson планирует расти на 25% в год до 2028 года

Henderson планирует расти на 25% в год до 2028 года

The annual growth rate of the network of menswear stores Henderson until 2028 year, according to forecasts of the company, is to grow 25%. At the end of 2025 year revenue of retailer is expected at 26 billion rubles.

Photo: Yana Morozova / Retail.ru

Photo: Yana Morozova / Retail.ru

For 12 months 2024 year revenue Henderson increased by relative to the same indicator 2023 year by 24,2% and amounted 20,8 billion rubles. Growth by 12 months 2022 year exceeded 67.5%. With this by results December 2024 year revenue increased by December 2023 year by 27,6% to 2,8 billion rubles. Growth by December 2022 year was 76%.

According to INFOLine, the rate of growth Henderson in 2024 year in 3 times exceeded the growth rate of the menswear market in

The growth of Henderson’s online channels relative to offline continues to outpace dynamics. At the end of 2024 year online sales increased by 51.2% compared with the same indicator 2023 year to 4.3 billion rubles. The total share of online sales in 2024 year reached record 20.8%. The total growth of online sales in December was 72.5% by relation to the decade 2023 of year. The total share of online sales in December 2024 of the year reached 23.4%. The largest share of online sales by 2024 year was on own online channels – the online store Henderson.ru with Click&Collect provided 56% of all online revenue.

In December 2024 year the growth of the revenue of the own online channels of the company also demonstrated high dynamics.year compared with the

The volume of sales Henderson through marketplaces also continued to increase, by results 2024 year growth was 71,1% year to year to 1,9 billion rubles and 140,1% to index 2022 year. In separately taken December 2024 year the volume of sales through marketplaces increased to December 2023 year by 110.5%.

Revenue of retail salons by results 2024 year increased by 18,1% to 16,33 billion rubles. Dynamics of growth LFL-sales salons in December 2024 year was +12.6% year to year, by results 12 months dynamics continues to stand on high levels +12.9%.

The total amount of dividends paid by Henderson in

Total trade area of the company by results 2024 year increased by 17% and reached 57,1 kilometers. sq. m, the retailer’s stores in the last year visited 24.6 million people (+6% to 2023 yr.), sold 6.1 million units of products (+12 to 2023 yr). Total area of opened and relaunched in new format Salons reached 14.3 thousand m  (13.5 thousand m ). m in 2023 year). Today the stores in the new format supply 70% of revenues.

In

TheDevelopment StrategyoftheCompanyfor 2025yearalsoprovides forthecontinuationoftheexpansionofthenetwork -plannedopeningofsalonsin 7newcities,and alsoenteringinto marketsCISand friendlycountries.In 2026yeartheopeningofanewdistributioncenterisexpected.

YuliaSinitsyna,Retail.ru

Hendersonin 2024 year.increasedrevenueby 24.2%

Henderson’sHendersonrevenuesby results2024yearwill reach20 billion rubles

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