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Hello Day! Magico from Agus on the shelves of Polish stores

Hello Day! Magico od Agus na półkach polskich sklepów 

Hello Day! VEGAN certified smoothie

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Hello Day! VEGAN certified smoothie

Springy pieces of coconut (nata de coco) combined with natural fruit juice create an original composition of the Hello Day! brand. Magico. Biting and chewing pieces of this fruit are the basis of the drink's enjoyment. Now you can try it in Netto, Kaufland or Polomarket or order it online in Frisco," the manufacturer informs.

– After the official presentation of the brand at this year's Gulfood fair in Dubai, we knew that our work would be appreciated by consumers and would suit their tastes. That's why we started cooperation with retail chains in Poland and in July Hello Day! Magico will be available to consumers. The premiere of the new product will take place on July 11 in Netto stores, and then the product will be distributed to other recipients, in a total of 1,200 stores – says Jarosław Bańda, communications director of Agus.

Magico comes from a combination of the English words magic and coconut, while in Italian the word simply means magic.

– The pleasure trend is a big challenge for food industry producers, not only the taste or quality of the product are important here. When creating Hello Day! For Magico, the nature of the sensory experience was key: we wanted the drink to provide consumers with unexpected experiences, while remembering that visual identification can be a decisive factor in choice, comments Jarosław Bańda.

The drink is available in three flavors: mango, lychee and coconut. The drink contains less than 5g of sugar per 100 ml and is not subject to sugar tax. Reducing sugar in food products is a key element for both consumer health and ESG compliance. Hello Day! Magico is available in a 500 ml PET bottle that is fully recyclable.

Agus Horizon 2048

In accordance with the company's strategy – Agus Horizon 2048, the development goals include business diversification, new sales channels or internationalization, and the creation of new products and services.

The Mintel Global Food and Drink Trends report shows that for less than 40% of consumers, the aspect of eating pleasure – appropriate taste, texture, sensations and emotions – is extremely important. Given the development of technologies such as AI and AR, consumers will look for more ways to enjoy eating and drinking with minimal effort.

– Taking into account the entire spectrum of global events in recent years – the COVID-19 pandemic, armed conflicts, economic changes – it can be noticed that consumer expectations and needs have changed significantly. Feeling small pleasures is important to them. Nowadays, maybe even more than before – sums up Jarosław Bańda.

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