
The th th edition of the Consumer Competition #MyCoolGirl, organized by the Jeski Coolki brand from the portfolio company Colian, has begun. The campaign, referring to Valentine’s Day and Women’s Day, encourages consumers to express gratitude to their beloved ones in creative ways.
From 1 February to 31 March br. there will be a consumer competition #MyCOOLGirl organized by the brand Jesus on the occasion of Valentine’s Day and Women’s Day .
In order to participate in this year’s edition, just buy any Jew Coolgirl for a minimum $15 , register code on www.mojacoolgirl.pl, a then write for what we appreciate your second half! The winners will receive three prizes the main prizes of 10 thousand gold each and 40 double sweets with viral thermal mugs .
Additionally all the applications will be presented in unusual form FOOH (Fake Out Of Home) on the wall of
a skyscraper in center of Warsaw,
a video of this action will be available on social media.
– #MyCoolGirl this is not just a contest, but primarily an opportunity to appreciate their beloved ones in a unique way. In this year we are attaching even more reach and engaging formats, to reach the widest group of receivers. Strong presence in digital, collaboration
with influencers and non-trivial use of urban space make they, that the campaign acquires a
modern and interactive character – emphasizes Joanna Kąkol, Press Colian spokesperson.
Read more
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This year’s edition is accompanied by extensive promotional activities, including television, digital campaigns (Meta, Pinterest, YouTube), collaboration with developers internet and exposure on selected mediaDOOH.
Thepurchaseofmedia,strategy,completecreationandorganizationofcontestis the responsibility ofAgencyVision&People.Adviceinthepublicrelationsarea is providedbyKoltermanMediaCommunications.
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