
The Perekrestok retail chain has launched a special project dedicated to healthy nutrition: special corners have already appeared in 3 supermarkets in Moscow and 9 across Russia ( St. Petersburg , Nizhny Novgorod, Volgograd, Voronezh). By the end of the year, Perekrestok plans to increase the number of supermarkets with special zones to 135 throughout Russia.
Source: X5 Group
In the assortment of special zones, customers will be able to find many useful items for a healthy lifestyle and more than 1,500 items for a balanced diet. The flagship of the project is Green Line, Perekrestok’s own brand, with a 35% share.
According to internal company data, in 2024 the demand for products for a properly balanced diet increased by 12% compared to last year. Thus, in the first half of 2024, healthy lifestyle products, including its own brand “Green Line”, were found in every 11 receipts, and their sales increased by 15% compared to the same period last year.