The main attraction will be a wheel of fortune with gadgets and jelly beans to win, as well as fun competitions for the youngest. A HARIBO Teddy Bear will also be waiting for beachgoers.
HARIBO zones will be available in selected locations, including Krynica Morska – Yacht Port – 14-15.08.
To participate in the competition, you must buy one package of any HARIBO brand product, keep your proof of purchase and register your receipt at www.haribokonkurs.pl. Then you must answer the question: "For what occasion would you take a Mystery Box full of HARIBO products with you and why?"
Mystery Boxes are surprise boxes whose contents remain a secret. They are packed in such a way that the consumer does not know what is inside. Surprise boxes are one of the prizes in the HARIBO competition. The winners can expect 600 Mystery Boxes worth PLN 250 each, containing brand gadgets and a supply of HARIBO products. The main prize is a total of 20 vouchers worth PLN 1,000 for exclusive VIP purchases to HARIBO brand stores. Additionally, each winner of this prize will receive PLN 1,500 to cover the costs of travel and accommodation in Warsaw or Wrocław, where HARIBO salons are located.
The competition runs from 5 August to 4 October 2024, and all details are available on the dedicated activation website http://www.haribokonkurs.pl.
As part of the promotion of the competition, extensive marketing activities have been planned. They will include, among others, television advertising, activities in social media, cooperation with influencers, advertising on OOH media, on buses and in newspaper applications. Special displays and dedicated POS materials will also appear in stores.
