Haribo is set to open its first UK store outside an outlet setting in Kent’s Bluewater Shopping Centre.
The confectionery giant’s store will be its 11th location in the UK, set to open in early 2025.
It said shoppers “will be able to experience the joy and delight of unleashing [their] inner child when entering the new store”.
It comes following the success of Haribo’s Hide N Seekers activation, which saw the brand open the UK’s largest ball pit, fully stocked with delicious prizes and treats.
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The sweet maker’s UK head of retail Rebecca Fox said: “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store.
“As our 11th retail store in the UK, and first outside of an outlet, this is an exciting time for the business as we continue to invest in our retail offering across the UK.
“We can’t wait for Haribo-lovers to explore this Happy World of Haribo when we open the doors in the new year!”
Bluewater centre director James Waugh added: “We know that our guests will enjoy the experiential shopping experience they’re set to receive at Haribo, and it will add something truly unique to their Bluewater shopping experience.”
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