Gymshark has named Whitney Simmons as its first creative director for its Adapt range, which focuses on “comfy seamless designs”.
The gymwear giant called Simmons “one of the most recognisable and inspirational fitness athletes and influencers in the world,” with the creator boasting over 4m followers on Instagram.
She has been a partner to Gymshark for eight years and brought out five collections in that time.
In her role, she will work closely with the brand’s product team on the creative direction and design for the upcoming Adapt Safari line and future Adapt collections, focusing on a specific collection every season to update, improve and bring new styles to life.
Gymshark Adapt creative director Whitney Simmons said: “Adapt has been my go-to in the gym for years, and it’s a collection that I totally believe in. When Gymshark asked me to take the charge for the next phase of Adapt, I immediately knew this was an opportunity to make a massive impact.
“Gymshark and I have always shared a commitment to our community, and I’m excited to bring that passion to life. My goal is to take Adapt to new heights, creating pieces that empower every woman to feel strong, confident, and unstoppable. Together, we’re going to make something truly special.”
Gymshark chief brand officer Noel Mack added: “We’re so hyped to reveal the icon that is Whitney as the new creative director for Gymshark’s Adapt franchise.
“Whitney’s inspirational journey with Gymshark, her deep connection with her community and her advocacy for body confidence, which embodies what the Adapt collection is all about…well, there’s no-one more perfect for this new role.
“Working closely with our design and product teams, Whitney will ensure that Adapt continues to resonate with her community and ours, and provides confidence and style to women. We are beyond excited for this new chapter with Whitney at the helm and can’t wait to see how her vision takes Adapt to the next level.”
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